The Role of Digital Business Communication in Enhancing Corporate Competitiveness in the Era of Disruption

Abstract

The rapid development of digital technology has brought significant changes to the business world, particularly in the way companies communicate with customers, business partners, and other stakeholders. In the era of disruption, digital business communication has become an essential factor that enables companies to adapt to increasingly dynamic and competitive business environments. This study aims to analyze the role of digital business communication in enhancing corporate competitiveness in the era of disruption. The research employs a qualitative approach using a library research method by collecting and analyzing relevant literature, including scientific journals, books, and academic articles. The findings indicate that digital business communication plays a crucial role in improving information delivery, expanding market reach, strengthening customer relationships, and supporting innovation as well as faster decision-making processes. However, companies still face several challenges, such as limited digital competencies, data security issues, and intense competition in the digital environment. Therefore, organizations need to develop adaptive communication strategies and optimize the use of digital technologies to enhance competitiveness and maintain business sustainability in the disruptive era.