Islamic Consumption Ethics in the Context of the Digital Economy: A Normative Analysis Based on the Qur'an and Hadith

Abstrak

The development of the digital economy has significantly transformed consumption patterns, including those of Muslim consumers. The ease of digital transactions, algorithm- based marketing strategies, and features such as e-commerce platforms and digital payment systems tend to encourage impulsive and excessive consumption behavior. These conditions raise ethical concerns that require a response grounded in Islamic values. This article aims to examine Islamic consumption ethics in the context of the digital economy through a normative analysis based on the Qur’an and Hadith. The study employs a qualitative normative research method using library research, analyzing relevant Qur’anic verses, Prophetic traditions, and contemporary academic literature related to consumption and the digital economy. The findings indicate that Islamic consumption ethics emphasize the principles of halal and thayyib, moderation (wasathiyah), avoidance of extravagance (israf and tabdzir), and social responsibility as the foundation of ethical consumption behavior. These principles remain highly relevant in addressing the challenges of digital consumption, as they provide a moral framework to restrain impulsive and materialistic tendencies. Islamic consumption ethics are not merely normative concepts but also practical guidelines that foster rational, balanced, and socially responsible consumption. Therefore, strengthening the internalization of Islamic consumption ethics is essential to ensure that the growth of the digital economy aligns with Sharia principles and promotes sustainable welfare.