The Role of Digital Business Communication In Improving Organizational Competitiveness In The Era of Technological Disruptions

Penulis

  •  Vera Andini Program Studi Perbankan Syariah, Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri
  •  Havis Aravik Program Studi Perbankan Syariah, Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri https://orcid.org/0000-0002-4318-7157
DOI: https://doi.org/10.36908/expense.v2i2.1927

Kata Kunci:

Digital Business Communication, Organizational Competitiveness, Technological Disruption, Digital Transformation, Competitive Advantage

Abstrak

The development of digital technology has driven disruption in various business sectors, requiring organizations to adapt quickly to maintain and enhance their competitiveness. This study aims to analyze the role of digital business communication in enhancing organizational competitiveness in the era of technological disruption. The method used is library research, reviewing various literature, scientific journals, books, and other relevant sources related to digital business communication and organizational competitiveness. The results of the study indicate that digital business communication plays a crucial role in accelerating the flow of information, improving coordination effectiveness, expanding market reach, strengthening customer relationships, and supporting faster and more accurate decision-making. Furthermore, the use of digital media, online communication platforms, and information technology can improve operational efficiency and build a more adaptive and innovative organizational image. Thus, digital business communication is a strategic factor that can help organizations face the challenges of technological disruption and create sustainable competitive advantage.

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Diterbitkan

2026-06-22

Cara Mengutip

Vera Andini, & Havis Aravik. (2026). The Role of Digital Business Communication In Improving Organizational Competitiveness In The Era of Technological Disruptions. Expense: Jurnal Manajemen Bisnis, 2(2), 113–120. https://doi.org/10.36908/expense.v2i2.1927

Terbitan

Vol 2 No 2 (2026): Expense: Jurnal Manajemen Bisnis

Bagian

Articles

Lisensi

Hak Cipta (c) 2026 Vera Andini, Havis Aravik

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