Business Transformation Through The Salafi Network’s Syar’i Labeled Da’wah Study Forum (A Case Study In Bone Regency)

Abstract

This study examines the Salafi community in Bone Regency as it develops faith-based economic practices through the internalization of Sharia principles in business activities. The economy is not viewed as a neutral worldly activity, but rather as part of worship and the implementation of the Salaf methodology, which is grounded in the Qur’an, the Sunnah, and the interpretations of the early Islamic scholars. Through study forums, da’wah networks, and closed, faith-based communities, an economic mechanism has emerged that emphasizes halal and haram, honesty, opposition to riba, transparency in transactions, the selection of Sharia-compliant products, and the segregation of social spaces according to gender norms. The research findings indicate a gradual transformation from conventional business models toward an economic model that reflects a theological identity: a paradigm shift among business actors, a shift in commodities toward Islamic products, a shift toward community-based marketing strategies, and the emergence of socio-economic relationships grounded in doctrinal loyalty. Thus, the Salafi economy in Bone functions not only as a means of meeting financial needs but also as an instrument of da’wah, moral reconstruction, and the formation of a religious market ecosystem that strengthens religious awareness and community cohesion.