Compliance of Hotel Horison Ultima Ratu Serang With DSN-MUI Fatwa No. 108/DSN-MUI/X/2016 And Minister of Tourism Regulation No. 2 of 2014: A Qualitative Case Study

Supriana Supriana; Hambari Hambari; Trisiladi Supriyanto

doi:10.36908/isbank.v12i1.1974

Authors

Supriana Supriana Department of Islamic Economics, Graduate School, Ibn Khaldun University Bogor.
Hambari Hambari Department of Islamic Economics, Graduate School, Ibn Khaldun University Bogor.
Trisiladi Supriyanto Department of Islamic Economics, Graduate School, Ibn Khaldun University Bogor.

DOI: https://doi.org/10.36908/isbank.v12i1.1974

Keywords:

Halal Tourism, Sharia Hotel, Regulatory Compliance

Abstract

Driven by the expanding halal tourism market, a growing number of conventional hotels in Indonesia have begun aligning their operational practices with Sharia principles. Nevertheless, empirical scholarship evaluating the operational alignment of conventional lodging establishments with national Sharia standards specifically DSN-MUI Fatwa No. 108/DSN-MUI/X/2016 and Ministry of Tourism and Creative Economy Regulation No. 2 of 2014 remains conspicuously sparse. To bridge this empirical void, this study assesses the level of regulatory compliance at Hotel Horison Ultima Ratu in Serang, Banten, against these established governance benchmarks. Utilizing a qualitative single-case study design, primary data were collected from January to March 2026 via direct field observations, document reviews, and semi-structured interviews with five key organizational stakeholders. Data were analyzed using the interactive framework of Miles, Huberman, and Saldaña, with methodological rigor and validity safeguarded through dual source and method triangulation. The empirical evidence reveals that while the property demonstrates substantial compliance in offering halal-certified culinary operations, dedicated worship facilities, and Muslim-friendly guest amenities, key operational disparities persist across fundamental governance dimensions. Specifically, the institution lacks formal Sharia hotel certification, a Sharia Supervisory Board (DPS), standardized guest verification procedures, and integration with Islamic financial services. These institutional limitations stem primarily from internal corporate policies, strategic market positioning, and the non-mandatory character of the existing regulatory framework. Ultimately, this study contributes to the literature on Sharia hospitality governance by proposing an empirical evaluation framework and offering strategic insights for conventional hotels seeking transition toward a halal-compliant model.

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