MUSLIMPRENEURSHIP IN INDONESIA'S DIGITAL ERA: OPPORTUNITIES, CHALLENGES, AND STRATEGIES FOR DEVELOPING ISLAMIC VALUE-BASED BUSINESSES
Article Sidebar
Main Article Content
Abstract
The development of global digitalization has driven a major transformation in the Sharia-based entrepreneurship sector through the emergence of Muslimpreneurship as a modern business model that integrates digital technology with Islamic values. However, this development has also presented various problems such as low digital Sharia literacy, cybersecurity threats, weak Sharia compliance in digital transactions, and limited human resources competent in technology and Islamic economics. This study aims to analyze the opportunities, challenges, and strategies for developing Islamic values-based Muslimpreneurship in Indonesia's digital era. The study used a qualitative method with a library research approach. Data were obtained from books, scientific journals, proceedings, regulations, and various trusted publications relevant to Sharia economics, digital entrepreneurship, Sharia fintech, and the halal industry. Data analysis was conducted descriptively and qualitatively through the stages of data reduction, data presentation, and conclusion drawing. The results show that digitalization offers significant opportunities for Muslimpreneurs through the development of halal e-commerce, Sharia fintech, digital marketing, and global market expansion. However, challenges related to digital security, Sharia literacy, and human resource competency remain major obstacles. This research contributes to the development of digital Sharia economic studies by offering strategies to strengthen Muslimpreneurship based on the values of shidiq, amanah, tabligh, and fathonah to create ethical, competitive, and sustainable digital businesses.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Adnan Khurshid, M., Al-Aali, A., Ali Soliman, A., & Mohamad Amin, S. (2014). Developing an Islamic corporate social responsibility model (ICSR). Competitiveness Review, 24(4), 258-274. DOI:10.1108/CR-01-2013-0004
Ahmad, A., & Muslimah, M. (2021, December). Memahami teknik pengolahan dan analisis data kualitatif. In Proceedings of Palangka Raya International and National Conference on Islamic Studies (PINCIS) (Vol. 1, No. 1). https://e-proceedings.iain-palangkaraya.ac.id/index.php/PICIS/article/view/605
Amory, J. D. S., & Mudo, M. (2025). Transformasi ekonomi digital dan evolusi pola konsumsi: Tinjauan literatur tentang perubahan perilaku belanja di era internet. Jurnal Minfo Polgan, 14(1), 28-37. https://doi.org/10.33395/jmp.v14i1.14608
Anggraeni, F. S., & Widarno, B. (2022). Fathanah Responsive Leadership: As a Supplement in the Satellite Model. Business Ethics and Leadership, 6(4), 108-117. https://doi.org/10.21272/bel.6(4).108-117.2022
Arianty, E., Marsono, M., Indrawati, I., & Risnandar, R. (2025). Empowering Sharia-based MSMEs and financial institutions to enhance the halal industry ecosystem. Journal of Islamic Economics Lariba, 11(1). https://doi.org/10.20885/jielariba.vol11.iss1.art12
Arifudin, A., Rizqi, M. S., Saputra, D. A., Nizam, M. K., & Ilyasa, I. (2024). Peran KNEKS dan Master Plan Ekonomi Islam Indonesia. Jurnal Penelitian Ilmu Ekonomi Dan Keuangan Syariah, 2(2), 156-168. https://doi.org/10.59059/jupiekes.v2i2.1216
Awa, A., Safari, A., & Riyanti, A. (2024). Peran digital marketing pada UMKM dengan prinsip-prinsip syariah. Manajemen dan Pariwisata, 3(2), 249-273. https://doi.org/10.32659/jmp.v3i2.378
Azam, M. S. E., & Abdullah, M. A. (2020). Global halal industry: realities and opportunities. International Journal of Islamic Business Ethics, 5(1), 47. https://irep.iium.edu.my/79989/
Azhara, C. A., Latifa, N. Z. N., Zakiy, F. F., Firmansyah, M. Y., Nugraha, T. A., Asshabi, M. H., & Ahmadi, M. A. (2025). Kajian Hukum Islam Terhadap Teknologi Finansial Modern (Fintech): Tinjauan Fiqih terhadap Riba, Gharar, dan Maysir. SALSABIL: Journal of Sharia and Economic Law, 1(2), 1-17.
Azwar, A., & Sarip, M. M. B. (2024). SME support for halal industry and sharia economy in Indonesia: SWOT analysis. Asian Journal of Islamic Management (AJIM), 35-49. https://doi.org/10.20885/AJIM.vol6.iss1.art4
Baizuri, A. (2025). Membangun Ekosistem Model Bisnis Syariah di Masjid: Analisis Peluang dan Tantangan Badan Usaha Milik Masjid. EL MARJAN: Jurnal Manajemen dan Pendidikan Islam, 1(1), 60-79. https://journal.ptnutangerang.ac.id/index.php/elmarjan/en/article/view/335
Barus, R. M., & Purba, D. R. (2025). Analisis Risiko Cybercrime pada Layanan Shopee PayLater dan Implikasi terhadap Keamanan Data Pengguna. Al-Zayn: Jurnal Ilmu Sosial & Hukum, 3(6), 11523-11533. https://doi.org/10.61104/alz.v3i6.3594
Caniago, M. A. I. (2023). Strategic management of Islamic banking in Indonesia to increase market share. Journal of Islamic Economic and Business Studies, 1(1), 1-19.
Faisal, A., Fauziyah, N. N., Ekawanto, I., Sabur, M., & Asih, R. R. D. (2024). Digital Marketing: Strategi dan Inovasi Pemasaran Digital Menembus Pasar Global. PT. Sonpedia Publishing Indonesia.
Fauziah, D., Bayinah, A. N., Mardian, S., & Rianti, F. (2022). Tren Dan Dinamika Penelitian Akuntansi Syariah Di Indonesia: Analisis Bibliometrik. Jurnal Akuntansi Dan Keuangan Islam, 10(1, April), 89-98. https://doi.org/10.35836/jakis.v10i1.275
Fawaz, F., & Yuliyanti, T. (2025). Implementasi nilai-nilai keislaman dalam strategi komunikasi pemasaran Nabi Muhammad SAW. Jurnal Ilmu Komunikasi, 1(1), 25-29. https://doi.org/10.37373/jvk.v1i1.1834
Fazlzadeh, A., Bagherzadeh, F., & Mohamadi, P. (2011). How after-sales service quality dimensions affect customer satisfaction. African Journal of Business Management, 5(17), 7658. https://doi.org/10.5897/AJBM11.351
Firdaus, C. B. (2025). Integrating sharia financial mechanisms with indonesia's halal economy: Opportunities, challenges, and strategies for sustainable growth. Journal of Islamic Economic Insights, 1(1), 14-28. https://journal.privietlab.org/index.php/JIEI/article/view/289
Hafidz, G. P., & Muslimah, R. U. (2023). Pengaruh kualitas layanan, citra merek, kepercayaan pelanggan dan kepuasan pelanggan terhadap loyalitas pelanggan produk Herbalife. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 7(1), 253-274. DOI:10.31955/mea.v7i1.2912
Hakim, L. (2021). Digitalisasi wisata halal melalui aplikasi smartphone dimasa pendemi covid-19. Journal of Islamic Management, 1(2), 136-147. https://doi.org/10.15642/jim.v1i2.556
Harunoğullari, E. (2025). An Analysis of Disruptive Technologies in Muslim Societies: Economic, Financial, and Ethical Implications. Disruptive Technologies And Muslim Societies: From Ai And Education To Food And Fintech, 389-416. https://doi.org/10.1142/9781800616295_0017
Hasrimy, M. F., & Abdullah, A. (2025). Model of Implementation of Islamic Communication Values in Public Services: A Participatory Study at Haji Hospital Medan. Journal Analytica Islamica, 14(1), 644-656. http://dx.doi.org/10.30829/jai.v14i1.25398
Ilhami, M. W., Nurfajriani, W. V., Mahendra, A., Sirodj, R. A., & Afgani, M. W. (2024). Penerapan metode studi kasus dalam penelitian kualitatif. Jurnal Ilmiah Wahana Pendidikan, 10(9), 462-469. https://doi.org/10.47709/jpsk.v3i01.1951
Ismahani, N., Pospos, A. F. F., & Maulana, Z. (2025). Keuangan Syariah Bertransformasi: Literasi dan Inklusi Digital untuk Memerangi Jebakan Pinjaman Online Ilegal. Jurnal Akuntansi Dan Keuangan Islam, 13(1), 51-66. https://doi.org/10.61111/jakis.v13i1.875
Jauhari, M. S. (2024). Analisis Proyeksi Peningkatan Konsumsi Produk Halal Di Berbagai Sektor Ekonomi Indonesia Hingga Tahun 2025. Ad-Deenar: Jurnal Ekonomi Dan Bisnis Islam, 8(01). https://doi.org/10.30868/ad.v8i01.6495
Khasanah, A., Widiastuti, E., & Noviarita, H. (2025). Islamic Education Entrepreneurship in The Digital Era: Opportunities, Challenges, and Innovations. FAJAR Jurnal Pendidikan Islam, 5(1), 1-12. https://doi.org/10.56013/fj.v5i1.3614
Laeliyah, R., & Vidiati, C. (2025). Potensi Pengembangan Crowdfunding Syariah sebagai Alternatif Pembiayaan Sosial di Era Digital. SENTRI: Jurnal Riset Ilmiah, 4(10), 2766-2777. https://doi.org/10.55681/sentri.v4i10.4774
Mahyarni, Meflinda, A., & Indrayani, H. (2018). The investigation of the effects of spiritual values and behaviors on business development and performance of Muslim preneurship. International Journal of Law and Management, 60(2), 730-740.
Maulidya, D. (2025). Peran Etika Bisnis Dalam Meningkatkan Kepercayaan Konsumen Dalam Perspektif Syariah. At-Tajir: Jurnal Manajemen Bisnis Syariah, 3(1), 41-50. Retrieved from https://ejournal.alkifayahriau.ac.id/index.php/attajir/article/view/425
Nabbila, F. L., Putri, D. F., & Sari, W. R. (2024). Peran Bank Syariah Indonesia (BSI) Dalam Mendorong Pertumbuhan Industri Halal Di Indonesia. Dinamika: Jurnal Manajemen Sosial Ekonomi, 4(1), 54-61.
Octaviany, M., & Binastuti, S. (2025). Potensi Industri Fashion Halal Terhadap Perekonomian Islam Di Indonesia. Taraadin: Jurnal Ekonomi dan Bisnis Islam, 5(2), 1-20. Retrieved from https://jurnal.umj.ac.id/index.php/taraadin/article/view/28014
Pramesti, G. N. D. P. (2023). Peran Digitalisasi dalam Mendorong Inklusi Keuangan dan Pemberdayaan Ekonomi Masyarakat di Era Pasca-Pandemi. Hawalah: Kajian Ilmu Ekonomi Syariah, 2(2), 78-89. https://doi.org/10.57096/hawalah.v2i2.58
Purba, D. S., Permatasari, P. D., Tanjung, N., Rahayu, P., Fitriani, R., & Wulandari, S. (2025). Analisis perkembangan ekonomi digital dalam meningkatkan pertumbuhan ekonomi di Indonesia. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 10(1). https://doi.org/10.30651/jms.v10i1.25367
Putri, F. W., & Putranto, H. A. (2024). Pengaruh halal awareness dan advertising terhadap minat pembelian fashion Muslim pada e-commerce Tokopedia melalui persepsi konsumen mahasiswa di Kota Surabaya sebagai variabel intervening. Jurnal Manajemen Dan Inovasi (MANOVA), 7(1), 33-47. https://doi.org/10.15642/manova.v7i1.1619
Putri, M. E., Zaelani, A. Q., Fasa, M. I., & Ronaldo, R. (2024). Potensi dan tantangan manajemen pemasaran syariah dalam industri marketplace halal di indonesia. Analisis, 14(01), 73-91. https://www.uniflor.ac.id/e-journal/index.php/analisis/article/view/3598
Qalbia, F., & Saputra, M. R. (2024). Transformasi digital dan kewirausahaan syariah di era modernitas: Peluang dan tantangan dalam ekonomi syariah di Indonesia. Jurnal Manajemen dan Bisnis Ekonomi, 2(2), 389-406. https://doi.org/10.54066/jmbe-itb.v2i2.2665
Raimi, L., Abdur-Rauf, I. A., & Olaide Raimi, B. (2025). Interdependence of halal entrepreneurship and Islamic finance for creating a strong halal ecosystem. Journal of Islamic Marketing, 16(3), 929-954. https://doi.org/10.1108/JIMA-05-2023-0162
Rameli, M. F. P., Aziz, M. R. A., Wahab, K. A., & Amin, S. M. (2014). The Characteristics of Muslimpreneurs from the view of Muslim Scholars and Academician. International journal of teaching and education, 2(2), 47-59. http://www.iises.net/?p=10383
Setó-Pamies, D. (2012). Customer loyalty to service providers: examining the role of service quality, customer satisfaction and trust. Total Quality Management & Business Excellence, 23(11-12), 1257-1271. https://doi.org/10.1080/14783363.2012.669551
Setyaningrat, D., Mushlihin, I. A., & Zunaidi, A. (2023). Strategi digitalisasi untuk mendorong inklusi keuangan nasabah bank syariah: Pendekatan Technology Acceptance Model (TAM). Proceedings of Islamic Economics, Business, and Philanthropy, 2(1), 53-76. https://jurnalfebi.uinkediri.ac.id/index.php/proceedings/article/view/1015/391
Sher, S. (2011). A framework for assessing immorally manipulative marketing tactics. Journal of Business Ethics, 102(1), 97-118. https://link.springer.com/article/10.1007/s10551-011-0802-4.
Suganda, A. (2025). Exploring the Lived Experiences of Faith and Ethical Meaning in Sharia-Based Digital Entrepreneurship: A Qualitative Inquiry among Digital Entrepreneurs in Southeast Asia. Proceedings of the Multidisciplinary Research Community, 2(1), 1149-1157.
Sunarta, D. A., Bulqis, R., Bisyriani, A., Sudirman, M. S., & Apriliani, R. (2025). Sertifikasi Halal sebagai Instrumen Kebijakan Publik dalam Pengembangan Industri Halal Indonesia. Robust: Research of Business and Economics Studies, 5(1), 71-82. https://doi.org/10.31332/robust.v5i1.11569
Syahrani, T., & Pradesa, E. (2023). Peran literasi keuangan dan inklusi keuangan dalam meningkatkan penggunaan financial technology pada UMKM. Ekonomi, Keuangan, Investasi Dan Syariah (EKUITAS), 4(3), 1003-1010. https://doi.org/10.47065/ekuitas.v4i3.2985
Wiaam, I., Handriyani, H., & Sholahuddin, M. (2025). Peran Fatwa Dsn Mui Dalam Mendukung Regulasi Dan Pertumbuhan Keuangan Digital Syariah Di Indonesia. Human Falah: Jurnal Ekonomi dan Bisnis Islam, 12(1), 19-35. http://dx.doi.org/10.30829/hf.v12i1.25214
Zikri, H. (2024). Transformasi ekonomi digital untuk meningkatkan produktivitas dan daya saing UMKM di Indonesia. Glossary: Jurnal Ekonomi Syariah, 2(1), 16-25. DOI:10.52029/gose.v2i1.206