Women Entrepreneurship In Indonesia: Opportunities And Challenges
DOI:
Keywords:
Women Entrepreneurship, Opportunities, Challenges, Indonesia
Abstract
Women's entrepreneurship is becoming a significant global phenomenon, with major contributions to economic empowerment, poverty alleviation, and promotion of gender equality. Internationally, women lead around 35% of small and medium-sized enterprises (SMEs) in Asia, with significant increases in income and participation. In Indonesia, women entrepreneurs play an important role in the growth of the SME sector, which accounts for around 60% of Gross Domestic Product (GDP). Policy support, training, and digital technology have expanded opportunities, although challenges such as gender bias, limited access to capital, and social stereotypes remain. This research uses a qualitative approach through a literature study to analyse the opportunities and barriers faced by women entrepreneurs. The results of the analysis show that digital technology and post-pandemic changes in work culture are creating new opportunities, while low digital literacy and access to finance remain key challenges. With the right strategies, women entrepreneurs can become key drivers of inclusive and sustainable economic development in Indonesia.
References
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Hisrich, R. D., & Ozturk, S. A. (1999). Women Entrepreneurs in a Developing Economy. The Journal of Management Development; Bradford, 18(2), 114–125. https://doi.org/DOI:10.1108/02621719910257639
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Indiworo, H. E. (2016). Peran Perempuan Dalam Meningkatkan Kinerja UMKM. Equilibria Pendidikan: Jurnal Ilmiah Pendidikan Ekonomi, 1(1), 40–58. Retrieved from https://journal.upgris.ac.id/index.php/equilibriapendidikan/article/view/1806/0
Javadian, G., & Singh, R. P. (2012). Examining Successful Iranian Women Entrepreneurs: an Exploratory Study. Gender in Management, 27(3), 148–164. Retrieved from https://www.emerald.com/insight/content/doi/10.1108/17542411211221259/full/html
Jennings, J. E., & Brush, C. G. (2013). Research on Women Entrepreneurs: Challenges to (and from) the Broader Entrepreneurship Literature? Academy of Management Annals, 7(1), 663–715. https://doi.org/10.5465/19416520.2013.782190
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Mokalu, B. J. (2016). Perempuan Berwirausaha Mengentas Ekonomi Keluarga. Jurnal LPPM Bidang EkoSosBudKum, 3(2), 72–88.
Morched, S., & Jarboui, A. (2019). The Determinants of Women’s Entrepreneurship Development: an empirical Study in Tunisia. International Journal of Productivity and Quality Management, 28(2), 160-182. Retrieved from https://ideas.repec.org/a/ids/ijpqma/v28y2019i2p160-182.html
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Ndemo, B., & Maina, F. W. (2007). Women Entrepreneurs and Strategic Decision Making. Management Decision, 41(1), 118–130. https://doi.org/10.1108/00251740710719006
Purnomo, R. A. (2016). Ekonomi Kreatif Pilar Pembangunan Indonesia. CV. Ziyad Visi Media. Retrieved from http://eprints.umpo.ac.id/2859/
Ramaswamy, G., Kaur, D., & Maheshwari, R. C. (2002). Women Entrepreneurs: Problems and Prospects. The Journal of Entrepreneurship, 11(1), 75–93. Retrieved from http://library.ediindia.ac.in:8181/xmlui/handle/123456789/1210
Roomi, M. A., & Parrott, G. (2008). Barriers to Progression of Women Entrepreneurs in Pakistan. The Journal of Entrepreneurship, 17(1), 59–72. Retrieved from https://ideas.repec.org/a/sae/jouent/v17y2008i1p59-72.html
Rosmayati, S. (2023). Tantangan Hukum Dan Peran Pemerintah Dalam Pembangunan E-Commerce. Koaliansi: Cooperative Journal, 3(1), 9–24. Retrieved from https://journal.ikopin.ac.id/index.php/aliansi/article/view/3641
Salam, A. (2023). Metode Penelitian Kualitatif. CV. Azka Pustaka. Retrieved from https://books.google.co.id/books/about/Metode_Penelitian_Kualitatif.html?id=ainKEAAAQBAJ&redir_esc=y
Sangolagi, K., & Alagawadi, M. (2016). Women Entrepreneurs. International Journal of Advancement in Engineering Technology, Management and Applied Science, 3(1), 216–222. https://doi.org/10.1177/1470593117704280
Sari, W. D., & Nurani, R. (2022). Menempatkan Peran Wirausaha Wanita Dalam Usaha Kecil Dan Menengah Di Indonesia – Sektor Makanan & Minuman. Management Studies and Entrepreneurship Journal (MSEJ), 3(2), 388–406. Retrieved from https://journal.yrpipku.com/index.php/msej/article/view/432
Śledzik, K. (2013). Schumpeter’s View on Innovation and Entrepreneurship. In Management Trends in Theory and Practice, (ed.) Stefan Hittmar, Faculty of Management Science and Informatics, University of Zilina & Institute of Management by University of Zilina, 2013, ISBN 978-80-554-0736-4. Retrieved from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2257783
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Tambrin, M. (2019). Faktor Yang Mempengaruhi Kesuksesan Wirausahawan Wanita Madura. Eco Entrepreneur, 5(2), 108–119.
Thousani, H. F., & Afgani, K. F. (2023). Jaringan Dalam Mendorong Perempuan untuk Memulai dan Mempertahankan Bisnis: Tinjauan Literatur Sistematis. Jurnal Riset Bisnis Dan Investasi, 9(2), 100–132. https://doi.org/10.35313/jrbi.v9i2.5704
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Winn, J. (2005). Women Entrepreneurs: Can We Remove the Barriers?. The International Entrepreneurship and Management Journal, 1(1), 381–397. Retrieved from https://link.springer.com/article/10.1007/s11365-005-2602-8
Yuhendri. (2023). Wanita Wirausaha: Faktor Sukses Dan Kendala Usaha Kuliner. JPEK (Jurnal Pendidikan Ekonomi Dan Kewirausahaan), 7(1), 243–251. https://doi.org/10.29408/jpek.v7i1.12977
Abdussamad, Z. (2022). Metode Penelitian Kualitatif. Syakir Media Proses. Retrieved from https://books.google.co.id/books/about/Metode_Penelitian_Kualitatif.html?id=JtKREAAAQBAJ&redir_esc=y
Ahl, H. (2006). Why Research on Women Entrepreneurs Needs New Directions. Entrepreneurship: Theory and Practice, (2006), 595–621.
Ahya, A. H., & Astria, K. K. (2024). Pemanfaatan Media Sosial sebagai Strategi Komunikasi Pemasaran dalam Mempromosikan Usaha Ultra Mikro dan Mikro (Studi Deskriptif Kualitatif pada Pengusaha …. Innovative: Journal Of Social Science …, 4(3), 13583–13597. Retrieved from http://j-innovative.org/index.php/Innovative/article/view/12111
Andarwati, S., Ruslanjari, D., & Nurhayati. (2023). Analisis Gender Program Pemberdayaan Integrasi Kakao-Kambing PE di Taman Teknologi Pertanian Nglanggeran. Jurnal Wanita Dan Keluarga, 4(1), 67–87. https://doi.org/10.22146/jwk.8614
Armiati. (2013). Women Entrepreneurs Serta Faktor-Faktor Yang Mempengaruhinya (Kasus pada Pengrajin Sulaman Wanita di Jorong Lundang Kanagarian Panampuang Kab. Agam). Economica: Journal of Economic and Economic Education, 1(2), 162–174. Retrieved from https://ejournal.upgrisba.ac.id/index.php/economica/article/view/116
Aulia, M. R., Husin, H., Nasution, A., Sofie, P. N. H., & Mauliza, E. (2024). Kewirausahaan 5.0: Ditinjau dari Kepemimpinan dan Adversitas Kewirausahaan. PT. Sonpedia Publishing Indonesia.
Braun, P. (2010). Going Green: Women Entrepreneurs and the Environment. International Journal of Gender and Entrepreneurship, 2(3), 245–259.
Bruni, A., Gherardi, S., & Poggio, B. (2004). Entrepreneur-Mentality, Gender and The Study of Women Entrepreneurs. Journal of Organizational Change Management, 17(3), 256–268. https://doi.org/10.1108/09534810410538315
Carter, S., & Cannon, T. (1992). Women as Entrepreneurs: A Study of Female Business Owners, Their Motivations, Experiences and Strategies for Success. Landon. Retrieved from https://pureportal.strath.ac.uk/en/publications/women-as-entrepreneurs-a-study-of-female-business-owners-their-mo
Daryad, Y., A, I. A. N., Husaeni, M. D., Nabilan, D., Putri, I. P., Pramudita, T., & Amaliah, A. H. (2024). Kampanye Pendidikan Wujud Pemberdayaan Masyarakat Dalam Mengoptimalkan Potensi Belajar Individu Di Desa Cipancar Kabupaten Garut. Jurnal Pengabdian Sosial, 1(11), 2069–2075.
Das, M. (2000). Women Entrepreneurs from India: Problems, Motivations and Success Factors. Journal of Small Business & Entrepreneurship, 15(4), 67–81. Retrieved from https://www.semanticscholar.org/paper/23d53992405acb25f8931a437a79e8f3719a80ac
Diana Sari, W., Nurani, R., Islam Riau, U., & Suska Riau, U. (2022). Positioning Women Entrepreneurs in Small And Medium Enterprises In Indonesia-Food & Beverage Sector Menempatkan Peran Wirausaha Wanita Dalam Usaha Kecil Dan Menengah Di Indonesia-Sektor Makanan & Minuman. Management Studies and Entrepreneurship Journal, 3(2), 388–406. Retrieved from http://journal.yrpipku.com/index.php/msej
Fadli, M. R. (2021). Memahami Desain Metode Penelitian Kualitatif. Humanika, Kajian Ilmiah Mata Kuliah Umum, 21(1), 33-54.
Faridyah, D. N. (2020). Analisis Karakteristik Dan Peran Pengusaha Perempuan Pada Anggota Www.Umkmindonesia.Id. JABE (Journal of Applied Business and Economic), 7(1), 111. https://doi.org/10.30998/jabe.v7i1.7767
Gemilang, G., & Yuliana, N. (2023). Pentingnya Komunikasi Efektif Dalam Bisnis Modern. Triwikrama: Jurnal Ilmu Sosial, 2(4), 145–154. Retrieved from https://ejournal.warunayama.org/index.php/triwikrama/article/view/1064
Genoveva, G., & Gaby, B. (2019). The Influences of Financial, Entrepreneurial Education, and Social Support Towards Women Entrepreneur’S Performance. JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi), 5(2), 109–120. Retrieved from https://journal.unpak.ac.id/index.php/jimfe/article/view/1891
Hadiyat, Y. D. (2014). Kesenjangan Digital di Indonesia (Studi Kasus di Kabupaten Wakatobi). Pekommas, 17(2), 81–90. Retrieved from http://download.garuda.kemdikb
Hisrich, R. D., & Ozturk, S. A. (1999). Women Entrepreneurs in a Developing Economy. The Journal of Management Development; Bradford, 18(2), 114–125. https://doi.org/DOI:10.1108/02621719910257639
Indarti, N., & Wulandaru, D. R. (2003). Profil Dan Motivasi Entrepreneur Wanita. Jurnal Ekonomi Dan Bisnis Indonesia, 18(4), 361–373. Retrieved from http://i-lib.ugm.ac.id/jurnal/download.php?dataId=10053
Indiworo, H. E. (2016). Peran Perempuan Dalam Meningkatkan Kinerja UMKM. Equilibria Pendidikan: Jurnal Ilmiah Pendidikan Ekonomi, 1(1), 40–58. Retrieved from https://journal.upgris.ac.id/index.php/equilibriapendidikan/article/view/1806/0
Javadian, G., & Singh, R. P. (2012). Examining Successful Iranian Women Entrepreneurs: an Exploratory Study. Gender in Management, 27(3), 148–164. Retrieved from https://www.emerald.com/insight/content/doi/10.1108/17542411211221259/full/html
Jennings, J. E., & Brush, C. G. (2013). Research on Women Entrepreneurs: Challenges to (and from) the Broader Entrepreneurship Literature? Academy of Management Annals, 7(1), 663–715. https://doi.org/10.5465/19416520.2013.782190
Judijanto, L., Apriyanto, A., Sinulingga, G., Liklikwatil, N., & Rumbah, R. (2024). Kewirausahaan Kreatif : Teori dan Implementasi. PT. Green Pustaka Indonesia. Retrieved from https://books.google.co.id/books/about/Kewirausahaan_Kreatif_Teori_dan_Implemen.html?id=Hv8uEQAAQBAJ&redir_esc=y
Kancana, S., & Lestari, P. (2016). Model Komunikasi Pemasaran Untuk Pemberdayaan Perempuan Pada Sektor Informal Di Yogyakarta. Jurnal Aspikom, 6(2). https://doi.org/DOI: http://dx.doi.org/10.24329/aspikom.v2i6.94
Kurniati, T. (2018). Peran Perempuan Dalam Pembangunan Desa Di Kecamatan Kampung Rakyat Kabupaten Labuhanbatu Selatan (Doctoral dissertation, Universitas Islam Negeri Sumatera Utara Meddan). Doctoral dissertation, Universitas Islam Negeri Sumatera Utara Meddan. Retrieved from http://repository.uinsu.ac.id/7520/
Machado, H. P. V., Gazola, S., Fabrício, J. dos S., & Añez, M. E. M. (2016). Women Entrepreneurs: Reasons and Difficulties for Starting in Business. Revista de Administração Mackenzie, 17(3), 15–38. https://doi.org/DOI: 10.1590/1678-69712016/administracao.v17n3p15-38
McKay, R. (2001). Women Entrepreneurs: Moving Beyond Family and Flexibility. International Journal of Entrepreneurial Behaviour & Research, 7(4), 148–165. Retrieved from https://www.emerald.com/insight/content/doi/10.1108/eum0000000005764/full/html
Mokalu, B. J. (2016). Perempuan Berwirausaha Mengentas Ekonomi Keluarga. Jurnal LPPM Bidang EkoSosBudKum, 3(2), 72–88.
Morched, S., & Jarboui, A. (2019). The Determinants of Women’s Entrepreneurship Development: an empirical Study in Tunisia. International Journal of Productivity and Quality Management, 28(2), 160-182. Retrieved from https://ideas.repec.org/a/ids/ijpqma/v28y2019i2p160-182.html
Mulyana, E. (2019). Upaya Pemberdayaan Ekonomi Sosial Berbasis Ekowisata. Bussiness Innovation & Entrepreneurship Journal, 1(1), 38–43. Retrieved from https://ejournals.fkwu.uniga.ac.id/index.php/BIEJ/article/view/12
Ndemo, B., & Maina, F. W. (2007). Women Entrepreneurs and Strategic Decision Making. Management Decision, 41(1), 118–130. https://doi.org/10.1108/00251740710719006
Purnomo, R. A. (2016). Ekonomi Kreatif Pilar Pembangunan Indonesia. CV. Ziyad Visi Media. Retrieved from http://eprints.umpo.ac.id/2859/
Ramaswamy, G., Kaur, D., & Maheshwari, R. C. (2002). Women Entrepreneurs: Problems and Prospects. The Journal of Entrepreneurship, 11(1), 75–93. Retrieved from http://library.ediindia.ac.in:8181/xmlui/handle/123456789/1210
Roomi, M. A., & Parrott, G. (2008). Barriers to Progression of Women Entrepreneurs in Pakistan. The Journal of Entrepreneurship, 17(1), 59–72. Retrieved from https://ideas.repec.org/a/sae/jouent/v17y2008i1p59-72.html
Rosmayati, S. (2023). Tantangan Hukum Dan Peran Pemerintah Dalam Pembangunan E-Commerce. Koaliansi: Cooperative Journal, 3(1), 9–24. Retrieved from https://journal.ikopin.ac.id/index.php/aliansi/article/view/3641
Salam, A. (2023). Metode Penelitian Kualitatif. CV. Azka Pustaka. Retrieved from https://books.google.co.id/books/about/Metode_Penelitian_Kualitatif.html?id=ainKEAAAQBAJ&redir_esc=y
Sangolagi, K., & Alagawadi, M. (2016). Women Entrepreneurs. International Journal of Advancement in Engineering Technology, Management and Applied Science, 3(1), 216–222. https://doi.org/10.1177/1470593117704280
Sari, W. D., & Nurani, R. (2022). Menempatkan Peran Wirausaha Wanita Dalam Usaha Kecil Dan Menengah Di Indonesia – Sektor Makanan & Minuman. Management Studies and Entrepreneurship Journal (MSEJ), 3(2), 388–406. Retrieved from https://journal.yrpipku.com/index.php/msej/article/view/432
Śledzik, K. (2013). Schumpeter’s View on Innovation and Entrepreneurship. In Management Trends in Theory and Practice, (ed.) Stefan Hittmar, Faculty of Management Science and Informatics, University of Zilina & Institute of Management by University of Zilina, 2013, ISBN 978-80-554-0736-4. Retrieved from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2257783
Sumantri, B., Fariyanti, A., Winandi, R., & Agribisnis, D. (2013). Faktor-Faktor yang Berpengaruh Terhadap Kinerja Usaha Wirausaha Wanita: Suatu Studi pada Industri Pangan Rumahan di Bogor. Jurnal Manajemen Teknologi, 12(3), 252–277.
Tambrin, M. (2019). Faktor Yang Mempengaruhi Kesuksesan Wirausahawan Wanita Madura. Eco Entrepreneur, 5(2), 108–119.
Thousani, H. F., & Afgani, K. F. (2023). Jaringan Dalam Mendorong Perempuan untuk Memulai dan Mempertahankan Bisnis: Tinjauan Literatur Sistematis. Jurnal Riset Bisnis Dan Investasi, 9(2), 100–132. https://doi.org/10.35313/jrbi.v9i2.5704
Wahyuningsih, Derajat, Anwar, H., & Amaria, H. (2024). Persepsi Masyarakat terhadap Kesetaraan Gender dalam Organisasi Sosial Masyarakat ( Studi di Desa Sukosewu Kecamatan Gandusari Kabupaten Blitar ). Jurnal Ilmu Sosial, Politik, Dan Humaniora, 1(2), 76–92.
Winn, J. (2005). Women Entrepreneurs: Can We Remove the Barriers?. The International Entrepreneurship and Management Journal, 1(1), 381–397. Retrieved from https://link.springer.com/article/10.1007/s11365-005-2602-8
Yuhendri. (2023). Wanita Wirausaha: Faktor Sukses Dan Kendala Usaha Kuliner. JPEK (Jurnal Pendidikan Ekonomi Dan Kewirausahaan), 7(1), 243–251. https://doi.org/10.29408/jpek.v7i1.12977
Published
2025-02-05
How to Cite
Aravik, H., Hamzani, A., & Khasanah, N. (2025). Women Entrepreneurship In Indonesia: Opportunities And Challenges. Islamic Banking : Jurnal Pemikiran Dan Pengembangan Perbankan Syariah, 10(2), 327-348. https://doi.org/10.36908/isbank.v10i2.1422
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Attribution - You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions - You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
