The Role of Communication In Building Successful Business Relationships

Abstract

This study aims to analyze the role of communication in building successful business relationships and creating effective communication. To analyze the data that has been collected, this study uses a thematic-based qualitative analysis method. This technique allows researchers to dig deeper into the role of communication in building successful relationships. This assessment is based on examples of application in real cases and academic discussions that support the effectiveness of the role. Humans are social creatures who need each other and are never separated from communication. Human relationships will not exist without communication. Communication is also the most important requirement for realizing relationships between humans. Communication is closely related to human life. Humans have been communicating since birth. Dr. Everett Kleinjian even calls communication an eternal part of human life, like breathing. This means that a person must communicate throughout his life. Effective communication plays an important role in various aspects of life, including in the world of work, interpersonal relationships, and organizations. In personal relationships, effective communication helps in building healthy relationships, resolving conflicts, and understanding the needs and expectations of partners. Based on the literature review in the article "The Role of Communication in Building Successful Business Relationships", it can be concluded that effective communication is the main foundation in establishing and maintaining mutually beneficial business relationships. Communication not only functions as a means of conveying information, but also as a mechanism for shared understanding, which includes aspects of active listening, feedback, and adjusting messages to suit the context and needs of stakeholders.