Business Communications Innovation in Facing Changes in the Digital Era

Kgs. M Rizki Zubir Alfarizzi; Havis Aravik; Ahmad Tohir

doi:10.36908/ibis.v2i1.1933

Authors

Kgs. M Rizki Zubir Alfarizzi Program Studi Perbankan Digital, Fakultas Bisnis Syariah, Universitas Indo Global Mandiri
Havis Aravik Program Studi Perbankan Digital, Fakultas Bisnis Syariah, Universitas Indo Global Mandiri https://orcid.org/0000-0002-4318-7157
Ahmad Tohir Program Magister Universitas Indo Global Mandiri

DOI: https://doi.org/10.36908/ibis.v2i1.1933

Keywords:

Innovation, Business Communication, Digital Era, Digital Transformation, Social Media

Abstract

The era of the industrial revolution 4.0 has driven fundamental changes in business communication patterns worldwide. This study aims to analyze the forms of business communication innovation developed by business actors in facing digital era changes, as well as identify the opportunities and challenges encountered. The method used is a literature study (library research) with a descriptive qualitative approach by reviewing various relevant scientific sources. The results show that business communication innovation in the digital era includes the transformation of communication patterns from linear to symmetrical, the use of social media as the main communication channel, and the development of data-based communication strategies. The success of business communication innovation is determined by the organization's ability to adapt to digital technology, the digital literacy of human resources, and the consistency of the communication strategy built. The implications of this research provide recommendations for business actors to integrate digital communication innovations systematically and sustainably.

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