Business Communication In The Era of Globalization

Putri Silvia Damayanti; Choiriyah Choiriyah; Ahmad Tohir

Putri Silvia Damayanti Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri
Choiriyah Choiriyah Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri
Ahmad Tohir Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Keywords: Business Communication, Effectiveness, Globalization, Communication Strategy, Cultural Differences

Abstract

Effective business communication is crucial in achieving company success, especially in the globalization era marked by interconnectedness across countries, cultures, and languages. In this context, companies need to implement adaptive communication strategies, including understanding cultural differences, using clear language, selecting the right communication channels, and utilizing technology to accelerate communication processes. Additionally, global business communication challenges such as cultural diversity, language barriers, time zone differences, and data regulations need to be managed carefully to ensure communication remains effective and productive. By proactively addressing these challenges, companies can build harmonious working relationships, maintain coordination across time zones, and achieve a competitive advantage in the global market.

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